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Why Are All My Apostrophes Missing?

Have you ever seen an HTML page or email where everything looks fine, except instead of apostrophes there are odd question marks or square blocks? You might also see other characters replaced similarly.

Info from our 2008 article

Most commonly, this occurs when importing HTML that has been created by Microsoft Word. For generating HTML, Word uses a specific character set called “Windows Latin 1” that has special characters like ‘smart quotes’ and trademark symbols.

When you view the email on your own machine, those characters will show up, but then when imported into Campaign Monitor they might disappear or be converted into incorrect characters.

Character encoding makes the difference

The reason is that Campaign Monitor sends in UTF-8 encoding (which covers a wide number of languages), and the special characters are not in the same location in UTF-8 as they are in Windows Latin 1.

So what to do about it? Well, the first (and most thorough) option is to just not use MS Word to generate HTML. Word tends not only to cause character problems but also adds vast amounts of unnecessary HTML to even simple pages.

If you view the source you will see rampaging hordes of span tags and CSS with oddly named classes everywhere. It can also tend to break tags that Campaign Monitor uses like <unsubscribe></unsubscribe> by inserting other tags inside them.

There are much better options for simple HTML creation out there, even at little or no cost—look at tools like NVU, Coffee Cup (free and paid), and First Page.

Of course, you can go right up to tools like Dreamweaver if you have the need.

Another alternative is to do some ‘find and replace’ work in notepad or similar to remove Word’s smart characters and replace them with the correct Unicode characters. Some common ones to look out for are:

For “ Left double quotes: Use “
For ” Left double quotes: Use ”
For ’ Apostrophe: Use ’

That way you can have the typographically correct characters show up in your email. Character encoding can be a tricky area, and you have to keep an eye on it in your HTML, in your subscribe form pages, and in the subscriber lists your import.

Always keep in mind that Campaign Monitor will send in UTF-8 no matter what, so you want to import everything in UTF-8 to begin with, so no conversion occurs.

For more information on HTML and character encoding, read The Definitive Guide to Web Character Encoding at SitePoint.

4 Commonly asked questions about HTML email

For those who aren’t familiar with HyperText Markup Language (HTML), it can be an overwhelming topic. That’s why we’ve gone ahead and compiled a list of commonly asked questions regarding HTML email.

1. What is HTML email?

An HTML email is an email that was designed using HyperText Markup Language. These emails stand out from plaintext emails because you have the ability to use and customize all manners of images, fonts, and layouts. Most email marketers prefer HTML emails to plaintext emails because they are more visually appealing and more likely to keep the email reader engaged in the content that is presented.

Plaintext email vs. HTML email

Source: Gmail/Victoria’s Secret

2. What are HTML elements/tags/attributes?

HTML emails are made up of several different pieces, including elements, tags, and attributes. Each one of these pieces has it’s own function.

Example of a beautifully designed HTML email

Source: Campaign Monitor

HTML Elements: These are the individual “pieces” of a webpage or HTML email. These include your paragraph elements, an image element, and even a link. HTML emails are created with several varying elements to make it more visually appealing for the reader, increasing the chances that they’ll engage with it in some way.

HTML Tags: Your HTML tags are the names of the specific elements that are included throughout your HTML email. They usually come in pairs—a start tag and an end tag. Common tags include:

<p> </p> – indicates the “pharagraph” element
<title> </title> – indicates a “title” element
<h1> </h1> – indicates a “large heading”
<head> </head> – indicates the element that contains meta information about the specific document
<body> </body> – indicates visible page content
<input> </input> – indicates a feils where the users can enter specific data

HTML Attributions: HTML attributes help to further define your individual HTML tags. These attributes help to change the way in which your specific tag is displayed and/or behaves. For example, you can take the HTML <input> tag and further define it with the attribute “type.” This attribute then allows you to define what the specific tag is, such as text or a checkbox.

Examples of different HTML attributions

Source: GoSkills

3. What is the difference between HTML and HTML5?

The only significant difference between HTML and HTML5 is that the later is the most up to date version of the available HyperText Markup Language. The HTML code has gone through several evolutions since it was initially introduced in 1990, and the most current version is HTML5.

4. Which browsers support HTML/HTML5?

All updated internet browsers currently support HTML5, with the only exception being older or outdated browsers.

Wrap up

Coding your HTML emails doesn’t have to be difficult, especially with so many options on the market for drag and drop email editors. If you’re ready to get your feet wet in email coding, Campaign Monitor provides several free tools to help marketers get started, including:

Email template builder
CSS guide
CSS inliner
Templating language
Bulletproof email buttons
Bulletproof background images

Each of these tools helps to take the confusion out of HTML emails and allows you to get started with creating emails worth sending.

If you want to create stunning HTML emails but lack the coding knowledge behind the practice, Campaign Monitor has your back. Start creating beautiful HTML emails with our drag and drop email editor today.

The post Why Are All My Apostrophes Missing? appeared first on Campaign Monitor.

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microsoft windows OS

Don’t fall victim: Tips to stay safe online

Crowe UK reveal that scams costs the worldwide economy ££ 3.89 trillion, and losses related to scams have actually increased by 56% in the previous years.Let’’ s look at precisely what scams is, and how to prevent the myriad of various rip-offs distributing online:What is scams? An Garda Síochána , Ireland’’ s polices, specify scams as a circumstances in which: ““ an individual is economically cheated by another individual”.” It can take place when a private tricks another by causing them to do something, or not do something, that leads to a monetary loss. It can likewise be dedicated either online, face to face, or through correspondence. The Gardaí identify 6 primary kinds of scams in Ireland: Payment Card Fraud: includes using taken or counterfeit payment cards to make direct purchases or money withdrawals. It likewise consists of making use of taken card information to purchase products over the phone or through the web. Billing Redirection Fraud: the criminal pretends to be a provider of products or services that you currently work with and demands that the checking account information taped for the genuine provider are altered on your monetary system. The next time a billing shows up from the genuine provider, the payment is sent out to an account managed by the criminal rather of the provider. CEO scams: in this case, junior workers in the financing department of a business get an e-mail from a criminal professing to be the CEO specifying that a crucial offer or some other immediate matter is pending which a considerable payment requires to be processed right away. Phishing: frequently through e-mail. The e-mail might seem from a reliable business nevertheless when one clicks the e-mail or accessory or link within the e-mail, harmful software application( malware )is downloaded onto a PC or other gadget permitting the criminal to track online activity and recognize monetary or individual details for deceptive functions. Phone scams (vishing/ smishing): when crooks are calling you by phone( vishing) or by text( smishing) pretending to be your bank, charge card company, energy business or frequently a computer system business. Throughout the discussion they will attempt and fool you into providing individual, banking or security info. Advance Fee Fraud: when lawbreakers are targeting victims to make advance or in advance payments for items, services or monetary gains that do not emerge. There are numerous kinds of advance charge scams; such as rental scams, ticket scams, and even love scams How to prevent online scams. It simply may be when you find something online that appears too excellent to be real. Keep in mind– if something appears “ off, ” leave. According to monetary scams action.org.uk ,” your bank,banks, and even the authorities will never ever: Phone you to request your PIN number or your electronic banking password, even by tapping them into the telephone keypad Ask you to upgrade your individual information by following a link in a text Ask you to move cash to a brand-new represent scams factors CurrencyFair will never ever ask consumers for their individual six-digit pin or password. Discover more on how we keep your accounts safe and secure here . How to examine if a site is phony: Wikihow has a simple list of the warnings to look for on a site, such as: Exists a little lock icon on the address bar? Does the site has ‘ https’ in the URL? Having the letter HTTPS in a URL is a strong indication that the site is safe which if you get in any individual information, like your name, a password or payment information, it will be not just encrypted however safeguarded from any celebrations utilizing the website to obstruct the information that is beinggone into. Seeing HTTPS in the URL isn ’ t a 100% warranty that the siteowner isn ’ t the party celebration intends means take your personal individual information use utilize to commit devoteScams Constantly separately validate the site you are getting in monetary and individual information is safe and secure, even with HTTPS in the URL. Is the business name in the URL? Here is where individuals can quickly be deceived into thinking a site is protected. URLs can be controlled and celebrations with destructive intent can produce really persuading duplications of existing sites and without closer examination, you may miss out on the free gifts. It can be as easy as including a brand-new character in the URL for instance currency.fair.com or a various ending for instance currencyfair.org. If the website site strange odd bad design style copy, constantly examine a site URL. Is the website trustworthy? Prior to you utilize a site and get in not just individual however monetary information, initially run a background check. Inspect independent evaluation websites like TrustPilot , Which.co.uk, or TripAdvisor? Exist activesocial networks channels? Are the evaluations genuine? Often an easy Google search of the business name in addition to the words “ rip-off ”, “ scams ” or “ phishing ” will produce posts and results that might reveal if you are at threat. Exists bad grammar or misspelled words? Exists call info like an e-mail address, workplace address and telephone number on their site? Are they economically controlled? To run in the monetary markets in the European Union, banks and monetary providers are strictlymanaged and any business using monetary services in any nation, must be certified and authorised by “a genuine nationwide regulator.” CurrencyFair is managed by the Central Bank of Ireland (along with the Australian Securities and Investments Commission (ASIC) in Australia, the Monetary Authority of Singapore( MAS )in Singapore, and we are a certified Money Service Operator in HongKong) and we link straight to their site from our page on policy. In this method, our consumers understand their cash isin safe hands. Tips to safeguard your information online Whatismyipaddress have actually assembled a detailed list of methods to safeguard your information online that consists of typically neglected suggestions like: Do not utilize public computer systems Don ’ t usage totally free Wi-FI Evaluation your social networks accounts. We produced our guide to online security that notes some warnings to expect to remain safe online:. If you get an email/text asking you to upgrade payment information with a provider( or anybody you send out cash to), constantly verify with them straight that it is a genuine demand. Modifications in the language/tone of an e-mail might be an indicator of an effort to impersonate somebodyyou might understand. Constantly beware. “ Out of the blue ” demands to send out cash specifically to complete strangers. Any modifications, nevertheless little, to the requesters email address or design of interaction. Validate the identity of a contact by calling the pertinent organisation/person straight, through online or other search.Do not utilize the contact information offered in the message sent out to you. Never ever send out cash or provide charge card, online account information or copies of individual files to anybody you put on ’ t understand or trust and never ever by e-mail. Be extremely mindful about just how much individual info you share on social media network websites.“Fraudsters can utilize your details to discover who you are, your interests and who you handle, making it simpler to craft a reliable phishing attack. Password and Device Security. It is essential that you keep your password and gadgets as protected as possible. Make certain to upgrade to the most recent variation of your os, anti-virus software application and web browser. This will keep your details and gadgets secured versus the current recognized security attacks. Modification passwords throughout all platforms and social channels plus on any personal or service accounts if you believe you are a victim of online scams. Whatismyipaddress suggests utilizing not just a password supervisor however likewise two-factor authentication. Find out more pointers on how to safeguard yourself online here . What to do if you believe you have been a victim of online scams? If you have actually been a victim of online scams, garda.ie has a list of instant actions to take: theessential being, to report this to the regional authority in charge of scams in your nation like an Ombudsman, the authorities, and other boards of advisers. This authorities can assist find thecrooks accountable. The Money Advice Service notes additional actions to take if you have actually been a victim of online scams:. Safeguard yourself from more dangers. Contact your banking service provider to let them understand what has actually occurred so they can cancel your cards and put a block on deals from your account– even if you are not sure if you are at danger, in some cases information are taken just to be utilized at a later date as the victim may have forgotten they experienced an odd text or e-mail or in lots of cases, might may unaware uninformed their personal individual details stolenTakenWatch out for any uncommon deals on your checking account. Upgrading and developing more powerful passwords throughout all your accounts( e-mail, social or banks) is extremely recommended. Make sure to alter them to make each distinct and more powerful if you ’ ve utilized the very same password throughout all accounts.As encouraged above, check out a password supervisorand two-factor authentication. If you can get your cash back, inspect. There are actions to take to recover your losses however this is not ensured if you ’ ve lost cash due to online scams. Talk to the bank or card provider the scams accompanied. According to moneyadviceservice.org , refunds can be postponed if the bank thinks you have actually been irresponsible with your account information and put yourself at danger.While it might appear that there are threats at every phase of being online or accessing online services, there are actions to require to guarantee your individual information and cash is safe at all times. Everybody deserves to notshare these information by phone or e-mail or toquestion somebody looking for these information. Don ’ t act in rush and put in the time to examine the source when purchasing online or when you get a suspicious message asking you to act, share safe and secure information, or individual details. Beneficial links:. https://www.ncsc.gov.uk/section/information-for/individuals-families. http://www.fsa.gov.uk. https://www.bpfi.ie/news/fraud-alerts/. https://www.financialfraudaction.org.uk/. https://www.centralbank.ie/. https://www.actionfraud.police.uk/. https://www.fca.org.uk/.

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